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Industry Development
Marketing Resources
Creating Interpretative Signage
For information on interpretive signage from start to finish, take a look at this video of a recorded webinar by Heather Hinam, Ph.D. of Second Nature. Heather can be reached at heather@discoversecondnature.ca or visit her website www.discoversecondnature.ca for more information on interpretive signage.
Creating Virtual Tours
Watch this video on how to create and transform experiences into virtual content with the help of Lesley and Cody.
Development Resources

Experiential Tourisim Program
Experiential tourism is a form of tourism in which people focus on experiencing a particular place by actively and meaningfully engaging with its history, people, culture, food, and environment. Experiential tourism connects visitors with the essence of a place and its people. It engages guests in a series of memorable travel adventures, revealed over time, which are inherently personal, engage the senses, and make connections on an emotional, physical, spiritual, or intellectual level. Learn more by downloading the program guidelines or contact us at admin@eastmantourism.ca.

Explorer Quotient Profiles
Provided by Destination Canada, the Explorer Quotient profiles are a valuable resource to the tourism industry. It helps you to determine who your ideal customer is.
Experiential Tourism Case Study
Watch this case study of Lourdes Still of Masagana Flower Farm sharing the benefits of experiential tourism.
Strategic Plan
The Board of Directors and Executive Director of Eastman Tourism are currently in the process of reviewing operations of the association to enhance flow of service delivery and ensure consistent procedural practices. This process involves exploration and consideration of amendments to our By-Laws, Policy & Procedures Manual and the drafting of a Strategic Plan for 2024-2027. We invite feedback and comments from our members during this process and want to hear from you as to where you feel we are succeeding, and how you believe we can improve our service and support to your community or organization.
Please send your comments and feedback to admin@eastmantourism.ca.