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Marketing Resources

Creating Interpretive Signage

For information on interpretive signage from start to finish, take a look at this video of a recorded webinar by Heather Hinam, Ph.D. of Second Nature. Heather can be reached at or visit her website for more information on interpretive signage.

Creating Virtual Tours

Watch this video on how to create and transform experiences into virtual content with the help of Lesley and Cody.


Eastman Tourism is on Driftscape! This is just one more member benefit whether you're a business owner, non-profit organization or community partner. We've created 17 tours, points of interest, highlighted member businesses, events or experiences. Download the APP and start planning your trip through Eastern Manitoba. To learn more about how Driftscape can highlight your business, non-profit or community, contact Eastman Tourism and partner with us today.

Development Resources

Experiential Tourism Program

Experiential tourism is a form of tourism in which people focus on experiencing a particular place by actively and meaningfully engaging with its history, people, culture, food, and environment. Experiential tourism connects visitors with the essence of a place and its people. It engages guests in a series of memorable travel adventures, revealed over time, which are inherently personal, engage the senses, and make connections on an emotional, physical, spiritual, or intellectual level. Learn more by downloading the program guidelines or contact us at

Explorer Quotient Profiles

Provided by Destination Canada, the Explorer Quotient profiles are a valuable resource to the tourism industry. It helps you to determine who your ideal customer is.

Experiential Tourism Case Study

Watch this case study of Lourdes Still of Masagana Flower Farm sharing the benefits of experiential tourism.

Industry Portals

Strategic Plan



The Eastman Tourism Association (ETA) staff and Board of Directors are pleased to share our vision, mission, guiding principles, priorities, and planned strategies/activities for the next three years. The 2021-2023 Strategic Plan is the result of various planning activities that took place from October 2020 to February 2021 and resulted in a clear and unified sense of priorities and direction. A collaborative approach to planning was desired so input was sought from ETA members and partners prior to strategic planning discussions. A wide variety of ideas and opinions emerged and were discussed in a systematic manner that allowed the priorities and directions to rise to the top. It is our hope that all stakeholders associated with Eastman Tourism Association, take some time to review the Strategic Plan. The vision, mission, guiding principles and priorities of the organization will be considered within all future planning efforts associated with Eastman Tourism Association. A new plan will be developed in 2023 so stay tuned for even bigger things to come from Eastman Tourism.

Get to know us


Executive Director


Angela Smook

Eastman Tourism Chair


As Chair of Eastman Tourism, Angela brings with her a wealth of knowledge and experience. She's the Director of Programs and Communications at Manitoba Eastern European Heritage Society - MEEHS, studied Bachelor of Education, Senior Years History and English as an Additional Language at University of Manitoba and studied History (of Ukrainian immigration) at University of Manitoba. She is also the co-chair for the Association of Manitoba Museums and is currently the acting chair.

Liz Robertson

Eastman Tourism, Treasurer


Liz and her husband, Percy are residents of the RM of Whitemouth. They owned The Dam Restaurant in Seven Sisters Falls but family commitments required them to close. Liz and Percy enjoy walking in the woods, kayaking and snowshoeing. Liz has her Master of Arts and is the Executive Director of the Canadian Association of Farm Advisors (CAFA) Inc., a national not-for-profit that is dedicated to assisting farm families and businesses by increasing the skills and knowledge of farm advisors.

Bob Kovachik

Eastman Tourism, Vice Chair


Bob is the Vice Chair for the Eastman Tourism Board of Directors. He and his wife Monica live in Belair right on the Eastern shoreline of Lake Winnipeg. Together they own and operate Pebble Springs Bed and Breakfast. Eastern Manitoba offers their guests so many experiences connected to nature and the outdoors. Bob's connection to nature is a four season love affair. His reason to become involved with Eastman Tourism is his skills as a business owner and retired school administrator to create an awareness and opportunities for others to discover and enjoy outdoor experiences the Eastman region has to offer.

Michelle Gawronsky

Eastman Tourism Secretary


Mark Bernard

Diane Cline

John Falk

Jeff Rodrwald

Ray Schirle

Blaine Stead