Eastman Stories

Marketing & Development 101

Marketing, Development & Training
Your resource to marketing opportunities, training, articles and information about marketing and development.

By Eastman Tourism

December 3, 2018
Read time: 5 min

Marketing, Development & Training

Your resource to marketing opportunities, training, articles and information about marketing and development. Reach out to Jenny Dupas for more resources and assistance in bringing your tourism experience from good to great.

Manitoba Tourism Education Council (MTEC)

MTEC is the official tourism training portal for preparing yourself and your staff for all things tourism in Manitoba. In 2019 they celebrated 30 years of success.

Eastman Tourism partners with MTEC to bring tourism training to your community. Contact us to discuss your training needs.

Indigenous Tourism Association of Canada – Manitoba

Are you an Indigenous tourism operator or want to develop and grow your business? Travel Manitoba and ITAC have signed an MOU to market and develop Indigenous Tourism in Manitoba. Contact Holly Courchene at manitoba@indigenoustourism.ca or 204-308-0571 today. Visit ITAC for more information.

Here’s a great social media toolkit including best practices. This is a great resource for the one who wears all the hats in your business. As they say, it’s because you look good in hats. Check out their #TeamofOne Facebook support group. But don’t forget, Eastman Tourism is here to help too.

Storytelling for Success

Here’s a fantastic resource for telling your story. Join master storyteller Fraser Green in this You Tube video as he describes what a story actually is, how it works and how to build it from the ground up to help you become a more powerful and persuasive storyteller for your organization’s fundraising program or business!

Tourism Cafe
The Tourism Cafe specializes in tourism training and business development focusing on experiential travel, customer experience management, sustainable community and destination development, and visitor experience assessments.

Tourism Currents
If you haven’t tuned into blogs from this company, you should. They’re packed full of practical information and advice. Check out their blog archives and their tips on working with social media influencers and download their free sample influencer contract template.

Google Academy for Adsmanito.ba/GAA-GoogleAds

Project for Public Spaces
Are you looking to create better streets in your neighborhood or community? Have you gotten discouraged by bureaucratic red tape or simple lack of communication? Or, are you passionate about great streets but struggling to get neighbors or city officials to share your enthusiasm or vision for people-centered public spaces? This guide may be US-based, it is relevant anywhere and intended for community members who see an opportunity to create better streets, but may be struggling to get their neighbours on board or spur government officials into action. Check out the Streets as Places Action Pack.

Our friends at Zombies Ate My Media, Eastman Tourism’s marketing gurus, will help with developing your marketing plan for your nonprofit or organization. Zombies Ate My Media was the brain child behind the 2017 Event of the Year for the Fire & Water Music Festival. They do what they do best so you can focus on your business.

Bonjour Manitoba is CDEM’s (Economic Development Council of Bilingual Municipalities of Manitoba) new tourism brand. (Here in Eastern Manitoba they have several bilingual communities that they work with.)  Do you offer French tourism experiences? Reach out to CDEM today.

Travel Manitoba’s Partner Extranet

If you haven’t done so already, creating a profile on the Partner Extranet system is a valuable data-base suitable for tourism business, non-profits, events, towns, and municipalities. If you’re on the Partner Extranet, you’re on Travel Manitoba’s radar.

Benefits to Industry Members

  1. Submit upcoming events to appear on TravelManitoba.com.
  2. Place orders for publications.
  3. Review and update your core business information.
  4. Review and update your listing information that appears on TravelManitoba.com.
  5. Review and update the contacts at your business.
  6. Upload new or change existing images.
  7. View your partnership history with Travel Manitoba:
    • Web stats related to your listing on TravelManitoba.com
    • In-kind and expense dollars
    • FAM and media trips your business has hosted
    • Partnerships purchased

To log into the Partner Extranet, click the link below and enter your user name (your email address) and password.
If you have forgotten your user name and password, you can click on the Forgot Password link on the login screen and your password will be reset. They have included step by step instructions here on how to login and how to navigate the partner extranet. They have also put together some YouTube videos that will walk you through the navigation for each area. Click here for the tutorials. If you experience any difficulty or have any questions, please contact the Travel Manitoba team at:
Email: tmbpartnerextranet@travelmanitoba.com
Phone Number: (204) 927-7800
Toll Free: (800) 665-0040

Another resource specifically for print media is Travel Manitoba’s brochure distribution policy, another free marketing platform.

Travel Trade is another initiative by Travel Manitoba to help market and promote your tourism experience to international markets. Contact Michel LaRiviere, International Marketing Specialist for more information MLaRiviere@travelmanitoba.com or call 204-918-5402.

Facebook Marketing Opportunity

Eastman Tourism has created this marketing opportunity with small and medium businesses and not-for-profits in mind, making it affordable and accessible.  This frees up your time to focus on what you do best.

The Opportunity
Eastman Tourism will boost your Facebook post, thereby increasing the number of news feeds it appears in and the amount of engagement you will get. Facebook boosted posts are a great way to promote content or a special time limited offer for your brand.

$50/one week run
$80/two week run
$140/one month run
Requirements include a link, basic content and four high quality images.
Contact us today!

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